When changing offices stops being a commodity

Customer Globalvia
Service Design project. Turnkey management. Experiential branding.
Sector Tertiary – Offices
Location Castellana, 280, Madrid.
Year 2018
State Work completed

What happens when the transformation process is led by people and brand experts? The change of office stops being a “commodity”, something that must be done at the most reasonable and tangible price, and becomes a brand campaign towards the team. A new way of doing corporate architecture appears.

Aligned with its new leadership model, Globalvia has created an Ideas Laboratory in its offices, designed by and for people, designed by plug&go.